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The matcha that replaces your coffee.

Wired

Easing

Level

Clear

Wired

Easing

Level

Clear

From Kyoto

Ceremonial grade

One ingredient

4.9

For a Reason

across 5,000+ reviews

From Kyoto

Ceremonial grade

One ingredient

across 5,000+ reviews

4.9

For a Reason

One ingredient

Nothing else

90 seconds

Start to finish

6 weeks

To feel it

Small ritual, real difference

1.

Open it

The tin arrives. That is the whole setup.

2.

Sift it

One teaspoon into the bowl. No lumps.

3.

Whisk it

Hot water, not boiling. Ninety seconds in a zigzag.

4.

Drink it

Straight, or poured over cold milk.

"tea is the ultimate mental and medical remedy and has the ability to make one's life more full and complete."

— Eisai, Kissa Yōjōki, 1211

the supplement shelf vs. one ingredient

Most "focus" products are proprietary blends with a story. This is one ingredient at ceremonial grade. Compare for yourself.

You know what you are drinking

Costs $49. Stop anytime

Works or you get your money back

Steady, then soft

Nothing to remember

One ingredient, named

Other Product

You are trusting a "proprietary blend"

Locked in before you know if it works

You finish the bottle unsure it did anything

Wired at 10, wrecked at 3

Another bottle you forget to take

Sold to anyone with a card

THE STARTING KIT

Two tins. Six weeks. Then you know.

One tin is not enough to tell. Caffeine habits take about six weeks to change, so we send two, with a 14-day plan for switching off coffee without the headache. If the first tin doesn't change your afternoons, we refund the box and you keep the second.

$79 to start, then $38 a month. Cancel from your account anytime.

what to expect. honestly.

What people report, not a promise. Matcha comes on slowly. There is no moment where it arrives.†

Day 1

It tastes green

Grassy, faintly sweet. Bitter only if your water was too hot.

Week 1

The afternoon softens

The 3pm drop eases first, mostly because the 9am spike is gone.

Week 3

The habit settles

Whisking a bowl becomes the point, not the chore. Coffee starts to feel optional.

Week 6

You actually know

Caffeine habits take about six weeks to change. Anything sooner is a guess.

How to use:

Sift 1 tsp into a bowl. Add 2 to 3 oz water at 160 to 175°F. Whisk in a zigzag until frothy, or blend with milk.

Questions we actually get asked.

Does it have caffeine?

Yes. About a third of a coffee per serving, released more slowly because it comes with L-theanine in the leaf. Most people describe it as steady rather than sharp.

Will I miss coffee?

Probably, for the first week or two. That is why we send two tins to start. Caffeine habits take about six weeks to change, and most people find coffee feels optional by week three.

Why isn't it certified organic?

Ceremonial matcha from Kyoto is often grown by small farms that don't hold organic certification, even where practices are traditional. We chose the grade over the badge. If that matters to you, we understand.

How do I cancel?

From your account, in two clicks. No email, no phone call, no retention offer. Pause, skip a delivery, or cancel anytime.

What if it doesn't work for me?

Finish the first tin. If your afternoons aren't better, we refund the box and you keep the second tin. That is the Empty Tin Guarantee.

Where does it ship from?

Our fulfilment partner ships from the United States. Most orders arrive within 3 to 5 business days.