Ceremonial Matcha
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Empty Tin Guarantee. Finish the first tin. If your afternoons aren't better, we refund the box and you keep the second.
“The 3pm slump is the thing that went. I did not expect that to be the part I noticed.”
- Ships from the US in 1 to 3 days
- Skip or cancel online
- Vegan, non-GMO
What subscribers get
- Free US shipping on the Starting Kit and Quarterly
- First access to new harvests
- Skip or cancel online, no emails
- The Empty Tin Guarantee
Profile
- TASTE
- Spring grass, faint sweetness
- TEXTURE
- Silk-fine powder, smooth froth
- COLOUR
- Vivid jade green
- FINISH
- Savoury, clean
- CAFFEINE
- About 35mg per teaspoon†
How to use
- METHOD
- Sift, add water at 160 to 175°F, whisk in a zigzag
- DOSE
- 1 teaspoon (about 2g)
- FREQUENCY
- Once daily, in the morning
Ingredients
100% ceremonial grade matcha (Camellia sinensis leaf powder). That is the entire list.
Shipping and returns
US shipping from our fulfilment partner, 1 to 3 business days to dispatch. Covered by the Empty Tin Guarantee. Read the full policy.
Details
Ceremonial grade matcha from Kyoto, Japan. Shade-grown Camellia sinensis, stone-ground to a fine powder. Caffeine with L-theanine, the way it's been drunk for 800 years.†
Most supplement labels list a dozen ingredients at doses too small to matter. This one lists one. That is the entire list.
How to make it: Sift 1 teaspoon into a bowl. Add 2 to 3 oz of water at 160 to 175°F (70 to 80°C). Whisk in a zigzag until frothy, or blend with milk for a latte.
What to expect: Matcha comes on gradually. It's often described as a steadier lift, without the sharp spike and afternoon dip.†
The guarantee: Your first order is covered by the Empty Tin Guarantee. See the product page for details.
Vegan. Non-GMO. Net wt 1.9oz (54g).
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
- Calm focus †
- A slower taper †
- Nothing added
- Kyoto, Japan
- 1ingredient
- 35mgcaffeine per teaspoon†
- 800years of use
What's in the tin
One ingredient.
That is the entire list.
Most matcha sold as ceremonial isn't. Real ceremonial grade comes from the youngest leaves, shaded for weeks before harvest, then stone-ground slowly enough not to scorch them. That is why it is bright green, faintly sweet, and costs more.
- Ingredient
- Ceremonial grade matcha
- Net weight
- 1.9oz (54g)
- Caffeine
- About 35mg per teaspoon
- Diet
- Vegan, non-GMO
- Added
- Nothing
Traceable
- REGION
- Kyoto, Japan
- GRADE
- Ceremonial
- GROWN
- Shaded before harvest
- GROUND
- Stone-milled
- PACKED
- Sealed tin
How to make it
Three ways to drink it.
Straight
- MATCHA
- 1 tsp (2g)
- WATER
- 2 to 3 oz at 160 to 175°F
Sift into a bowl, add water, whisk in a zigzag until a fine froth forms. About 20 seconds.
Hot latte
- MATCHA
- 1 tsp (2g)
- WATER
- 2 oz at 160 to 175°F
- MILK
- 6 to 8 oz, steamed
Whisk the matcha with the water first, then pour over the milk.
Iced
- MATCHA
- 1 tsp (2g)
- WATER
- 6 oz cold
- ICE
- A full glass
Shake in a sealed jar for 30 seconds, then pour over ice.
A morning, two ways
Same wake-up. Different afternoon.
Coffee is not the enemy. Matcha simply has less caffeine and comes with L-theanine, which slows the rise and softens the drop.†
- 8:00
- 12:00
- 18:00
Illustrative. Individual responses to caffeine vary.†
| Attribute | Matcha | Coffee |
|---|---|---|
| Caffeine | About 35mg per teaspoon | About 95mg per cup |
| Onset | Gradually, over 30 to 60 min† | Quickly |
| Afternoon | A slow taper† | Often a dip |
The Starting Kit
Two tins. Six weeks. Then you know.
One tin is not enough to tell. Caffeine habits take about six weeks to change, so we send two, with a 14-day plan for switching off coffee without the headache. If the first tin doesn't change your afternoons, we refund the box and you keep the second.
$79 to start, then $38 a month. Cancel from your account anytime.
In the box
- Two tins of Ceremonial Matcha, 1.9oz each
- The 14-Day Caffeine Reset
- The Brain Fog Checklist
- Free US shipping
Most supplement labels list twelve things at doses too small to matter. Ours lists one. That is the entire list.
From subscribers
What people notice.
4.8 out of 5 · 126 reviews“The 3pm slump is the thing that went. I did not expect that to be the part I noticed.”
“I read the label twice looking for the catch. There is not one.”
“Less jittery than my second coffee. Tastes grassy in a good way.”
FAQ
Questions we actually get asked.
What does it taste like?
Grassy and faintly sweet, with a savoury depth. Bitter only if your water is too hot. Keep it between 160 and 175°F.
How much caffeine is in it?
About 35mg per teaspoon, roughly a third of a cup of coffee. It comes on gradually because it arrives with L-theanine.†
Will I miss coffee?
Probably for the first week. The 14-Day Caffeine Reset in the Starting Kit is built for exactly that week.
Why isn't it certified organic?
Ceremonial matcha from Kyoto is often grown by small farms that don't hold organic certification, even where practices are traditional. We chose the grade over the badge. If that matters to you, we understand.
How does the Empty Tin Guarantee work?
Finish the first tin. If your afternoons aren't better, email us and we refund the box. You keep the second tin.
How do I skip or cancel?
From your account, any time before your next billing date. No emails, no calls.
How should I store it?
Sealed, somewhere cool and dark. Once opened, use within about two months for the brightest colour and flavour.
Where does it ship from?
Our fulfilment partner ships from the United States. Most orders arrive within 3 to 5 business days.
Start with two tins.
Six weeks is long enough to know. If you don't notice the difference, the first box is on us.